David Camfield
Board member/Managing Director
Meet the ASAIMH Board of Directors, guiding ASAIMH's mission at the intersection of AI and mental health:
Board of Directors
Meet the ASAIMH Board of Directors, guiding ASAIMH's mission at the intersection of AI and mental health:
Dr David Camfield is a Clinical Psychologist and board-approved supervisor who has been practising across private practice and tertiary public mental health since 2017. David runs a private practice in the Geelong region which specialises in evidence-based interventions including CBT, prolonged exposure, schema therapy and EMDR. Prior to his clinical career Dr Camfield also completed a PhD in cognitive neuroscience as well postdoctoral research in the fields of psychopharmacology and biological psychology. As an early adopter of AI in clinical practice, he founded the ASAIMH with a vision for mental health professionals to be central to both the development and application of AI as applied to mental healthcare within Australasia.
Marika Conomos is a registered psychologist, founder and CEO of Ecko Health, and a healthcare entrepreneur with a track record of building and scaling mental health services across Australia. A recipient of the 2025 Women Leading Tech — Woman of the Year award, presented by Atlassian, she brings a rare, ground-level understanding of the intersection between technology, clinical practice, and patient care.
Marika founded Ecko Health to address a gap she experienced firsthand: the distance between what AI can offer mental health care and what is safe, ethical, and clinically sound in practice. She leads product, regulatory, and commercial strategy across an AI-powered platform for mental health practitioners, built on rigorous clinical governance and human oversight. Marika is an active voice on the responsible adoption of AI in mental health, with particular expertise in Australian regulatory frameworks including TGA SaMD classification, the Privacy Act, and AHPRA clinical governance obligations.
Lily Liu is a senior digital health executive with extensive experience leading enterprise-scale transformation across complex healthcare environments, and a strong track record delivering large, complex EMR and technology programs. She aligns clinical, operational, and digital priorities to drive sustainable, system-wide change. Lily brings deep expertise in the governance, assurance, and safe adoption of digital solutions, including artificial intelligence. She contributes to state-level advisory work and participates in national and international digital health forums. She also holds committee roles across the sector and contributes to postgraduate education in digital health. Lily is currently undertaking doctoral research focused on AI-enabled electronic medical records and clinician workload.
Matthew has 25+ years' experience leading technology and data programs in healthcare and other regulated sectors in Australia. He focuses on governance, safety, privacy, and risk management, aiming for evidence-based, measurable, and safe AI for clinicians and patients. He founded Clements AI, which partners with healthcare providers to design and deploy practical AI and automation focused on real-world adoption and strong governance.
Matthew also founded EldrAIr, which uses conversational screening and voice-based AI to detect cognitive decline early and provide support—improving outcomes while meeting the expectations of patients, clinicians, and regulators.
Our Vision
ASAIMH promotes the responsible integration of AI, emphasising that technology should complement — not replace — the invaluable human skills that mental health professionals bring to their work.
Our Mission
Empowering Mental Health Professionals, Shaping the Future of AI in Care
Our mission combines advocacy, education, and collaboration to empower mental health professionals to lead the way in shaping ethical and innovative AI for mental health care.
Education & Training
To advance education and training in the application of AI technology as applied to mental health.
Responsible AI Use
To promote high professional and ethical standards in the use of AI technology in mental healthcare.
Research & Innovation
To facilitate research in the development of effective and safe AI technology in mental health.
Advocacy for Professionals
Advocate for mental health professionals in the development of AI technology as applied to mental health.
Public Education
To educate the general public so as to protect and safeguard them from the unethical or unsafe applications of AI in mental healthcare.
Shaping Policy
To inform policy decisions in regards to the adoption of AI technology in society in a way that will enhance (rather than detract from) individual’s mental health.
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Australasian Society for Artificial Intelligence in Mental Health Ltd (ASAIMH)
Approved by the Board: 24th October 2025
Review Date: 24th October 2027
1. Purpose
The purpose of this policy is to ensure that ASAIMH Ltd complies with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs), and upholds best practices for data security and governance required under the ACNC Governance Standards.
The Society recognises the importance of protecting personal and sensitive information of members, directors, volunteers, donors, contractors, and other stakeholders. This policy establishes how we collect, use, store, disclose, and protect that information.
2. Scope
This policy applies to all individuals associated with ASAIMH Ltd, including:
Board Directors (Responsible Persons)
The Managing Director and staff
Contractors, consultants, and volunteers
Members and event participants
Research and industry partners who handle personal data on our behalf
It covers all personal information in any format (digital, paper, audio, or visual).
3. Definitions
Personal Information: Information or an opinion about an identified individual, or an individual who is reasonably identifiable.
Sensitive Information: Information relating to health, racial or ethnic origin, political or religious beliefs, sexual orientation, or criminal record.
Data Breach: Unauthorised access, disclosure, or loss of personal information likely to result in serious harm.
Responsible Person: A director, board member, or officer with governance responsibility under the ACNC Act.
4. Policy Statement
ASAIMH Ltd respects and protects the privacy of individuals and is committed to transparent, lawful, and responsible management of personal information.
We will:
1. Only collect personal information that is necessary for our operations or required by law;
2. Use it solely for legitimate organisational purposes;
3. Securely store it and prevent misuse, loss, or unauthorised access; and
4. Allow individuals to access and correct their information on request.
We will not sell, trade, or otherwise disclose personal information to unrelated third parties.
5. Guiding Principles
Accountability: The Board is responsible for oversight of privacy and data security.
Transparency: We clearly communicate how data is used and stored.
Integrity: We ensure information is accurate and up to date.
Security: We maintain robust data-protection measures proportional to our operations.
Lawfulness: We comply with all relevant legislation, including ACNC and OAIC requirements.
6. Roles and Responsibilities
Role
Board of Directors
Managing Director
Privacy Officer
Staff, Contractors, and Volunteers
Members and Partners
Responsibilities
• Ensure compliance with the Privacy Act and APPs.
• Approve and review this policy annually.
• Oversee risk management and report serious data breaches to the ACNC or OAIC where required.
• Appoint a Privacy Officer.
• Implement this policy and associated privacy procedures.
• Ensure staff and volunteers receive privacy and security training.
• Oversee contracts with third-party service providers that include privacy and security clauses.
• Report privacy incidents to the Board.
• Manage privacy enquiries, access and correction requests, and complaints.
• Maintain the Data Breach Register and coordinate responses under the NDB Scheme.
• Conduct or oversee Privacy Impact Assessments (PIAs) for high-privacy-risk projects.
• Provide quarterly updates to the Board on privacy matters.
• Follow this policy and report suspected breaches immediately.
• Only collect, use, or share personal data as authorised.
• Complete privacy induction training.
• Provide accurate information and respect confidentiality of other members.
7. Collection of Personal Information
We collect information directly from individuals wherever practicable, including through:
Membership applications and renewals
Event or CPD registrations
Donations and sponsorships
Research participation (usually de-identified)
Email or online enquiries
Surveys, webinars, and collaborative projects
Types of personal information may include:
name, contact details, role/title, organisation, professional credentials, payment information, and (where relevant) health-related details such as dietary needs or accessibility requirements.
8. Use and Disclosure
Personal information is used for:
Membership management and communications
Professional development and event administration
Financial management, receipting, and reporting
Research partnerships (de-identified where possible)
Regulatory and compliance reporting (e.g., ACNC publication of directors’ names and positions)
We may disclose information to trusted service providers (e.g., IT hosts, accountants, payment processors) who are bound by confidentiality and APP compliance agreements.
We will only use or disclose personal information for the primary purpose for which it was collected, unless:
The individual has consented to a secondary use;
The use or disclosure is required or authorised by law; or
It is necessary to prevent serious threats to health, safety, or the public interest.
9. Data Storage and Security
ASAIMH Ltd uses secure cloud-based systems (e.g., Microsoft 365, Xero, webinar platforms) to store and manage data.
Security measures include:
Multi-factor authentication for accounts
Password-protected systems and encrypted storage
Restricted access based on roles
Regular backups and software updates
Secure document disposal (digital wiping or shredding)
Locked filing storage for physical records
All staff and volunteers must complete privacy and cybersecurity induction training.
10. Overseas Disclosure
While we prefer Australian-based data storage, some systems (e.g., email, cloud hosting, webinar platforms) may store data on servers overseas.
We only use reputable providers who comply with data protection standards equivalent to Australian law and have appropriate contractual safeguards.
11. Access and Correction
Individuals may request access to, or correction of, their personal information by contacting the Privacy Officer.
Requests will be acknowledged within 7 days and completed within 30 days unless legally exempt.
Identification may be required to verify requests.
12. Retention and Destruction
Personal and financial records are retained for seven (7) years or as legally required.
Records no longer needed will be securely destroyed or de-identified.
13. Anonymity and Pseudonymity
Where lawful and practical, individuals may interact with ASAIMH Ltd anonymously (e.g., feedback or surveys).
However, membership, governance, or regulatory functions generally require identification.
14. Data Breach Response
In the event of a suspected or confirmed data breach:
The Privacy Officer will immediately assess and contain the incident.
The Managing Director and Board will be notified.
A determination will be made whether the breach is “eligible” under the Notifiable Data Breach (NDB) Scheme.
If serious harm is likely, affected individuals and the Office of the Australian Information Commissioner (OAIC) will be notified.
The incident and response will be recorded in the Data Breach Register, and corrective actions will be implemented.
16. Training and Awareness
All new directors, staff, and volunteers will receive privacy induction training.
Annual refreshers will be provided for those handling personal or sensitive data.
The Privacy Officer will maintain training records.
17. Research and De-identification
ASAIMH Ltd prefers to use de-identified or aggregate data for research.
Any identifiable data use requires a lawful basis, explicit consent, and a Data Sharing or Processing Agreement consistent with APPs and ethical standards.
18. Complaints
Complaints about privacy or data handling can be submitted in writing to:
Privacy Officer
Australasian Society for Artificial Intelligence in Mental Health Ltd
Email: privacy@aimentalhealth.org.au
Postal: [insert address]
We will acknowledge complaints within 7 days and aim to resolve them within 30 days.
If unresolved, individuals may contact the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au or 1300 363 992.
19. Review and Updates
This policy and the accompanying Privacy Management Plan will be reviewed annually by the Board or sooner if legislation or operational practices change.
20. Attribution and Licence
This policy incorporates and adapts material from:
The Australian Charities and Not-for-profits Commission (ACNC), and
The Office of the Australian Information Commissioner (OAIC),
licensed under the Creative Commons Attribution 4.0 International Licence (CC BY 4.0).
Changes have been made. The ACNC and OAIC do not endorse ASAIMH Ltd.
Approved by the Board of Directors: 24th October 2025
Review Date: 24th October 2027